12. Green & Socially
Responsible Design

01.Logos&Trademarks
02.Websites
03.Corporate Capabilities
04.Sales&Marketing Tools
05.Publications&Periodicals
06.Brochures
07.Direct Mail
08.Advertising
09.Books
10.Packaging Design
11.Unusual Design Projects
12.Green & Socially
Responsible Design
13.Design By Client
14.Institutional/Non-Profit
15. Graphic T's

 

Green & Socially Responsible Design
Interested in finding out how your corporation can creatively partner with a non-profit organization to make you both stronger and more visible to your customers? Call or email Ultimo today to find out more.
The Tree Gift: A project given to Ultimo clients in 1989 that developed awareness for a non-profit organization reforesting the redwoods in California called the Sempervirens Fund.

How green is your company? For many manufactuers, going green is a complex issue that cannot be solved simply by using recycled paper and soy ink. The more we learn, the more we see how it all fits into a bigger picture. Paperless is always best, recycled paper always a good choice, but finding new ways to provide sustainable choices and support of the larger ongoing picture is always possible.

Ultimo has been an advocate on this front since the beginning of the green movement, so let us help you see the possibilities.

Above> Greeting Card that accompanied The Tree Gift filled with pine needles for an extra sensory treat.

Right> In-store awareness program created for the Rainforest Alliance.

Right> Sustainable product packaging design prototypes for Wild Things Inc. See more packaging design here.
We also designed this logo. See more logo design here.
Right> The Bread Gift: A project given to Ultimo clients that developed awareness for a local non-profit organization feeding the elderly in NYC called The Isaacs Center.
Right> The Coin Gift: A project given to Ultimo clients that developed awareness for a local non-profit organization that collected hundreds of thousands of dollars in pennies from a program called the Penny Harvest. Learn more about Common Cents here.
Right> Unique and meaningful Greeting Cards that accompanied the Bread Gift and the Coin Gifts above to clients and colleagues.
Right> The Book Gift: A project given to Ultimo clients in 1994 that developed awareness for a local non-profit organization called Elders Share the Arts. This group created intergenerational learning through storytelling.

 

The book was letterpressed and thecover was created from recycled banana papers. The original limited edition was hand bound and presented with a burlap sack to hold mementos.

Right> The Pillow Gift: Guide and Artifact for the Modern Dreamer. A project given to Ultimo clients in 1994 that developed awareness for a local non-profit organization called Urban Women's Retreat, providing a safehouse for abused women & their children.

Pockets behind the pillows held a series of cards with information about both the organization and the act of dreaming.

Right>The Candle Gift
These wall plaques, silkscreened on recycled wood, hold a candle and a message about spiritual illumination. Given to Ultimo clients to help develop awareness for two local non-profit organizations: Fresh Youth Initiatives and the Isaacs Center. Illustrations by Julie Forbes.

RECYCLING DIVISION/DEPARTMENT OF SANITATION, NYC>>>>>>>>>
When the NYC Department of Sanitation Recycling Division called us, they already had created a visual look with an ad agency; consisting of a color scheme and a font choice. We had to work within the confines of these parameters, but we wanted to contribute to what we felt was an important city issue.

The first thing we noticed was that the Department had never photographed the different items to recycle separately, so the first thing we did was photograph the recycling items so an audiece could clearly see them. We offered a more playful approach to what others thought of as "garbage" and wthin the limitations, we were able to create bus shelter posters (top two posters) as well as brochures and direct mail.

Suggesting that the items be shown individually is example of what a thinking designer can offer to a simple project. Sounds so obvious now, but at the very dawn of NYC recycling, it was a new idea.