14. INSTITUTIONAL/NON-PROFIT
Nuyorican Poets Cafe

NUYORICAN POETS CAFE

JOSEPH CAMPBELL FOUNDATION

NYC DEPARTMENT OF SANITATION RECYCLING DIVISION

UNION SQUARE AWARDS

VARIOUS NON-PROFIT GROUPS & INSTITUTIONS

01.Logos&Trademarks
02.Websites
03.Corporate Capabilities
04.Sales&Marketing Tools
05.Publications&Periodicals
06.Brochures
07.Direct Mail
08.Advertising
09.Books
10.Packaging Design
11.Unusual Design Projects
12.Green & Socially Responsible Design
13.Design By Client
14.Institutional/Non-Profit
15. Graphic T's
INSTITUTIONAL/NON-PROFIT
Nuyorican Poets Cafe
The we work developed for the N;uyorican is a prime example of how to work on a shoesring budget for a non-profit. Much of the reason for the abundance of black and white in these pieces was because it was simply cheaper to print that way. With the advent of digital printing, we fortunately have other options!
Nuyorican Identity> Ultimo created the Nuyorican logo in 1998 and applied it to a wide variety of media as well as promotional products. The iconic running/reading/reciting figure has created a lasting image in the minds of the audiences.

Left: Nuyorican Website.
(Click to see.)

Nuyorican site banner ads for Nuyorican products.
Nuyorican Poetry Slam Ad Campaign series creartd as web banners and half-page print ads.

Concept, design and copy by Ultimo.

Photography: All by Michael Meyer except bottom rightt: Katie Piper.

Nuyorican Capabilities &
Press Kit
Left: Promotional poster "Spoken Word Grows Wilder Here"

Right: Grand Slam Finale promotion poster. The biggest poetry event of the year at the Nuyorican.

Ultimo created an ongoing distinctive look to the Nuyorican Poetry Slam program. Left: Grand Slam Finale Program

Right: Promotional Poster

Originally designed (to save money) as a one-sheet folded twice to booklet size, the design of these Grand Slam Finale programs managed to hold up and look contemporary over a 10- year span.
The first Poetry Slam magazine to come out of the Nuyorican, designed, edited & produced by Ultimo in 2000.
Left: Promotional posters, as well as ads and a program booklet were created for the Cafe's 30th anniversary event at the Town Hall.
Left: As part of the visual identity of the Poetry Slam program, Ultimo created yearly
T-Shirt designs worn by our Poetry Slam National Team members when they competed in the National Poetry Slam.
Left: All kinds of in-house materials managed to convey an integrated look. These are the monthly events calendar that need to be inexpensively reproduced.

Right: Promotional Poster for the Verbs On Asphalt website launch at the Nuyorican. Ultimo created this project as an MFA thesis for the Nuyorican. Click here to visit the site.